Startup Glossary

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101 definitions every startup founder should know.

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There are currently 4 definitions in this directory beginning with the letter T.
T

Target Company

A startup which is being considered for investment by a VC or Angel (the startup becomes a target of that particular VC or Angel).

Term Sheet

A Term sheet is a nonbinding agreement that shows the basic terms and conditions of an investment. The term sheet serves as a template and basis for more detailed, legally binding documents.

Total Addressable Market (TAM)

Total addressable market, also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service.

Traction

Evidence that users are willing to pay for your product or service. Traction represents progress or initial growth.

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