GLOSSARY

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101+ definitions every startup founder should know.

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W

Wireframe
A wireframe is a basic, two-dimensional visual representation of a web page, app interface, or product layout. Usually one of the first steps in rapid prototyping.

Word-of-Mouth Marketing
Encouraging organic recommendations and discussions about a brand.