This is our blog.

This is where we discuss strategy, capture interviews and share thoughts and ideas that startup founders and investors may find interesting.  If you’d like to discuss anything mentioned here, please get in touch.

The Benefits of a Fractional CMO

If you’re not familiar with the term Fractional CMO / Fractional Chief Marketing Officer, it refers to a senior marketing professional who works on a part-time or project basis for multiple companies. With the rise of fractional leadership, the debate between Fractional vs Full-time...

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Your growth strategy deserves “Strategic Pillars”

Helping a startup founder build a growth strategy is something we do fairly regularly. Almost weekly. Inevitably, these strategies always look different from one business to the next. This is because no two startups ever look the same. Different products, markets, funding, team shape/size,...

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Startup Perspectives – Aline Consulting

In this instalment of Startup Perspectives, we looked at startup land from a different new perspective. We spoke with Chris Butterworth, founder of Aline consulting, a digital sustainability consultancy that helps organisations lower their digital carbon footprint. Did you know that if the internet...

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Email automation for startups… it’s a must-have.

Email automation software is far more accessible today than it was 10 years ago. Historically, only enterprise software affordable to larger firms offered automated triggers, segmentation and resulting actions.  But that’s no longer the case. As well as specialised automation and personalisation software, most...

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Startup Perspectives – 9others & Dot Matrix Group

In this instalment of Startup Perspectives, we speak with Matthew Stafford, co-founder of Dot Matrix Group angel syndicate and co-founder of the 9others network. Matthew is passionate about helping entrepreneurs to build a network of like-minded peers, allowing them to come together to solve...

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failed startup

Advice from the Founder of a failed startup

Recently I read a very honest, heartfelt post from a startup founder where their business had unfortunately failed. It’s important to share stories like these, because despite what the survivorship bias that’s rife in our industry might indicate, the vast majority of startups fail. ...

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Startup Perspectives – Talent Digital

In this Startup Perspectives interview we’re speaking we spoke with Lloyd Stokes, Director of Talent Digital, a recruitment agency specialising in placing candidates in fast growth businesses.  Lloyd views startup land with a different frame of reference than our usual interviewees, as he works with...

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Building a successful startup referral strategy

Referral schemes are one of the most common form of growth hacks we see within startups.  This is for good reason. Referrals are one of the most cost-effective acquisition channels in a startup marketers arsenal. In my experience, from a cost and accessibility perspective,...

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