The Tipping Point [WHITEPAPER] – When Fractionals Work and When they Don’t
- in Startups
- posted August 8, 2023
Effective Communication for Remote Teams
Effective communication is critical for remote teams, as it helps to ensure that everyone is on the same page and working towards common goals. This is especially critical within the startup ecosystem, where the landscape shifts rapidly. Here are some tips that I believe...
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When should a startup change from SLG to PLG?
- in Growth Hacking Startups
- posted February 9, 2023
The transition from sales-led growth to product-led growth is not a one-size-fits-all decision and can vary depending on a number of factors unique to each startup. However, here are some general guidelines that can help determine when a startup should make the switch: Customer...
Read More Startup Marketing Is Never Just About Marketing
- in Startups
- posted February 9, 2023
We can all pretty much agree that working in silos causes more harm than good to an organisation. It’s comfortable, in both the workplace and our lives, to put people and things into categories so we feel we can better understand them. However, the...
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The Benefits of a Fractional CMO
- in Startups
- posted January 24, 2023
If you’re not familiar with the term Fractional CMO / Fractional Chief Marketing Officer, it refers to a senior marketing professional who works on a part-time or project basis for multiple companies. With the rise of fractional leadership, the debate between Fractional vs Full-time...
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Your growth strategy deserves “Strategic Pillars”
Helping a startup founder build a growth strategy is something we do fairly regularly. Almost weekly. Inevitably, these strategies always look different from one business to the next. This is because no two startups ever look the same. Different products, markets, funding, team shape/size,...
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Startup Perspectives – Aline Consulting
- in Interviews
- posted August 2, 2021
In this instalment of Startup Perspectives, we looked at startup land from a different new perspective. We spoke with Chris Butterworth, founder of Aline consulting, a digital sustainability consultancy that helps organisations lower their digital carbon footprint. Did you know that if the internet...
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Email automation for startups… it’s a must-have.
- in Conversion Rate Optimisation Growth Hacking Strategy
- posted April 21, 2021
Email automation software is far more accessible today than it was 10 years ago. Historically, only enterprise software affordable to larger firms offered automated triggers, segmentation and resulting actions. But that’s no longer the case. As well as specialised automation and personalisation software, most...
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