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GLOSSARY

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101+ definitions every startup founder should know.

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Inbound Marketing
A strategy that attracts customers through valuable content, SEO, and social media.
Incubator
Similar to an accelerator but focussed primarily on innovation, "incubating" an idea into a viable business model. As with an accelerator programme, also offers mentorship and capital in exchange for equity.
Influencer Marketing
Partnering with social media influencers to promote a brand or product.
Investment Syndicate
A group of investors that agree to participate in an investment round of funding for a startup.