In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101+ definitions every startup founder should know.
GLOSSARY![]()
R
Referral Marketing
Referral marketing is a marketing tactic that makes use of recommendations and word of mouth to grow a business's customer base through the networks of its existing customers.
Retargeting
A digital advertising strategy that targets users who previously interacted with a brand.
Retrieval-Augmented Generation
A technique where AI retrieves external information to enhance responses.
ROI (Return on Investment)
A metric evaluating the profitability of a marketing campaign or investment.
Run Rate
How the financial performance of a company, in terms of revenue, would look if the current results are extrapolated over a longer period of time.
