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GLOSSARY

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101+ definitions every startup founder should know.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
V
Valuation
The calculation of what the startup is worth.
Value Proposition
A startup's value proposition (also expressed as Unique Selling Point/USP) is what makes the business uniquely attractive to customers and investors.
VC (Venture Capitalist)
A venture capitalist (VC) is a private equity investor that provides capital to companies exhibiting high growth potential in exchange for an equity stake.
Vector Database
A database optimised for storing and searching high-dimensional AI embeddings.
Vesting (Schedule)
The schedule under which founders and employees must remain in the company before receiving their full share of the equity.
Viral Marketing
A strategy that encourages content to spread rapidly through social sharing.