GET IN TOUCH

GLOSSARY

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101+ definitions every startup founder should know.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
B
BHAG
Big Hairy Audacious Goal. Am extremely ambitious target to motivate progress.
Bias
Systematic errors in AI models due to skewed training data or flawed design.
Bootstrapping
A startup which is able to self-finance, often eliminating the need for seed or angel investment rounds. This can be achieved through early revenue generation, lean operations (typically in bootstrapped startups the founders take a low or no salary).
Brand Awareness
The extent to which consumers recognise and recall a brand.
Bubble
A bubble describes a timeframe in an economic ecosystem where an industry does not realise that it might be overvalued and over-inflated.
Burn Rate
Rate at which a company spends cash reserves to cover expenses, expressed monthly or weekly. Usually applied to a company with little or no revenues.
Buyer Persona
A semi-fictional representation of a business's ideal customer based on research and data.