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GLOSSARY

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101+ definitions every startup founder should know.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
G
Gamification
Through gamification, a startup can add a game-layer to a product or service that encourages users (via Motivation Theory) to take a specific action in exchange for a reward.
Generative AI
AI that creates content like text, images, or music based on training data.
Go-To-Market Strategy
A plan for launching a product or service and reaching target customers effectively.
Go-to-market Strategy (GTM)
A go-to-market (GTM) strategy is a step-by-step plan designed to successfully launch a product or service to market.
Growth Hacking
Growth hacking is a catch-all term for strategies focused solely on growth (revenue or users). It is generally used in relation to startups who require substantial growth in a short period of time on relatively small budgets. Read more.
Growth Marketing
A data-driven marketing approach that continuously experiments for long-term growth.