Startup Glossary

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101 definitions every startup founder should know.

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There are currently 3 definitions in this directory beginning with the letter R.
R

Referral Marketing

Referral marketing is a marketing tactic that makes use of recommendations and word of mouth to grow a business's customer base through the networks of its existing customers.

Run Rate

How the financial performance of a company, in terms of revenue, would look if the current results are extrapolated over a longer period of time.

Runway

Rate at which a company spends cash reserves to cover expenses, expressed monthly or weekly. (See also Burn Rate)

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