PPC (a facet of the wider Paid Search landscape) affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked.

A pitch deck is a presentation that covers all aspects of your business and it's revenue model, targeted at generating investment from Angels, VCs etcetera.

The act of using experience and existing resources to transform a failed product or service into a successful one.

A company that has received an investment from a VC fund or Angel becomes a portfolio company of that fund/person.

Calculated by adding the £ amount invested in the transaction to the Pre-Money Valuation. How much the company is worth after it receives investments into it.

Pre-money valuation refers to the value of a startup not including external funding/investment. How much a startup is worth before it begins to receive any investments.

This stage typically refers to the period in which a company's founders are first getting their operations off the ground, and is often funded by the founders themselves (or friends and family) to cover the costs of launching operations or developing an minimum viable product (MVP).

Private equity is composed of funds - capital that is not listed on a public exchange - that is directly invested in private companies. Investors utilise private equity (PE) funds to earn returns that are better than what can be achieved in public equity markets or standard savings mechanisms.

Product-led growth is a growth approach where customer acquisition (as well as retention and expansion) are driven primarily by the product itself (e.g. through referrals). This approach requires cross-functional alignment across all relevant teams. PLG is most commonly compared with Sales-Led Growth.

A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates the product vision and often manages the team building the product.

A specialism within marketing, product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launch strategy, and ensuring potential users understand the value of the product feature set, with a view to increasing demand.

A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering, generally focusing on features and the benefits to users. Some companies choose to make the roadmap public.

A prototype or sample of a product/service to prove that it works. See also MVP.