Startup Glossary

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101+ definitions every startup founder should know.

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There are currently 7 definitions in this directory beginning with the letter M.

Market Penetration (Market Share)
The percentage of a total market that your startup will win as customers, within a given timefame.

Marketing Automation
Marketing automation is the process of using software to automate marketing activities. Most commonly used for email, automation put simply is using triggers to begin specific actions. For example, when a user signs up for a newsletter they receive at automated welcome email.

Marketing Dashboard / Marketing Intelligence Dashboard
A marketing dashboard provides a single view on all of the most important marketing KPIs, allowing startups to make informed marketing decisions without the need for manual reporting.

Media Spend
Money which is spent directly on advertising (paid search, paid social, display advertising etc) as opposed to fees charged my marketing agencies or other associated costs.

Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product with enough features to be usable by early customers, used to validate a business or product idea. These customers then provide feedback for future product development.

Moat (Economic Moat)
A moat or economic moat is any competitive advantage that a startup has over competitors that makes the business model “defensible”. Represents a considerable barrier to entry for potential competitors in the future and prevents existing competitors from replicating your business model.

Monthly Recurring Revenue (MRR)
Monthly recurring revenue is predictable income that a business receives each month. Often a key metric in SaaS or subscription based models.

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