Startup Glossary

In the land of startups, scale-ups and Venture Capitalism, jargon and abbreviations are absolutely everywhere. Use this startup glossary of terms to search 101 definitions every startup founder should know.

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There are currently 3 definitions in this directory beginning with the letter G.
G

Gamification

Through gamification, a startup can add a game-layer to a product or service that encourages users (via Motivation Theory) to take a specific action in exchange for a reward.

Go-to-market Strategy (GTM)

A go-to-market (GTM) strategy is a step-by-step plan designed to successfully launch a product or service to market.

Growth Hacking

Growth hacking is a catch-all term for strategies focused solely on growth (revenue or users). It is generally used in relation to startups who require substantial growth in a short period of time on relatively small budgets. Read more.

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