Want more conversions? Focus on your messaging.
- in Conversion Rate Optimisation Strategy
- posted November 10, 2020
I see so many SaaS companies and tech start-ups investing huge amounts of resource into conversion rate optimisation – which is fantastic – but they’re often surprised when they don’t see the results they were expecting. Why? Because they focus on the wrong areas....
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The Inevitable Rise and Fall of Growth Hacking
- in Growth Hacking
- posted November 9, 2020
Growth hacking. It’s a term I really don’t like. I don’t like it because it sends the wrong message. It implies that rather than planning and executing a carefully managed growth campaign, a business is simply finding shortcuts to get new users / customers....
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How do you put a price on an idea? Convertible Notes may help
- in Fundraising & Finance
- posted October 28, 2020
In recent years, Convertible Notes are becoming commonplace in structuring deals for early stage start-ups as a means of raising seed funding without the increased complexity of pre-seed valuation. Offering speed and simplicity, a growing number of start-ups are issuing Convertible Notes rather than...
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Increase Conversions by Mapping Content to the Buyer Journey
- in Conversion Rate Optimisation Strategy
- posted April 6, 2017
I first published this post as a contirbutor for CrazyEgg in 2017, but the methodology still rings true today. As a savvy digital marketer, you probably already know the value of content marketing. You probably also know it involves the creation and distribution of...
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