Growth Hacking Advice for Startups.

Growth hacking is a crucial skill for any startup marketer to master. It involves insuring that growth marketing is full ingrained in business operations, not just an afterthought.

When should a startup change from SLG to PLG?

The transition from sales-led growth to product-led growth is not a one-size-fits-all decision and can vary depending on a number of factors unique to each startup. However, here are some general guidelines that can help determine when a startup should make the switch: Customer...

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Email automation for startups… it’s a must-have.

Email automation software is far more accessible today than it was 10 years ago. Historically, only enterprise software affordable to larger firms offered automated triggers, segmentation and resulting actions.  But that’s no longer the case. As well as specialised automation and personalisation software, most...

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Building a successful startup referral strategy

Referral schemes are one of the most common form of growth hacks we see within startups.  This is for good reason. Referrals are one of the most cost-effective acquisition channels in a startup marketers arsenal. In my experience, from a cost and accessibility perspective,...

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Viral coefficient

What is the Viral Coefficient in marketing?

When focussing on growing your startups user base, there’s an important metric to keep a close eye on.  That metric is the viral coefficient. In this post we’ll take a look at the definition of the viral coefficient and why it’s an important growth...

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The Inevitable Rise and Fall of Growth Hacking

Growth hacking. It’s a term I really don’t like. I don’t like it because it sends the wrong message. It implies that rather than planning and executing a carefully managed growth campaign, a business is simply finding shortcuts to get new users / customers....

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