This isn’t essential for early-stage businesses but does help when agreeing terms. What’s important is finding a remuneration structure that make sense for you (a convertible note may help it’s technically debt finance, not equity, meaning a valuation at this point isn’t necessary).
Marketing for Equity![]()
We’re Makk. We offer marketing in exchange for equity.
Exchanging equity for services, marketing or otherwise, isn’t right for every business or indeed for every Founder. There are a number of factors that need to be considered when deciding whether exchanging equity for marketing is the best strategy for your startup.
We can help you to navigate this decision making process, where we would consider the following:
Some questions to consider...
It’s important that everyone understands who is involved in decision making and at what stages. Everyone should be on the same page and working towards the same goal.
If you have the product/service, we can help you reach the right audience if you’re in a position to scale. If you’re not quite ready to scale rapidly, we can help there too through access to finance or operational support.
An equity exchange should be a mid-long term partnership. You’ll need a solid understanding of when you expect to generate revenue and ultimately when you foresee the business becoming profitable.
Equity exchange isn’t right for a lifestyle business. Investors, including those investing their time or expertise, will have their own expectations in terms of an investment horizon and will expect a planned roadmap to exit as part of the deal.
In short, no. We work on a shared risk / shared reward model. This means that we’re flexible enough to work on a financial model that works for your business.
This can take the form of equity, revenue share, convertible notes or a range of other remuneration structures designed to ensure we’re aligned in our efforts working towards a shared end-goal.
Contact us to discuss how we can work together to accelerate the growth of your start-up.
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